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Apple Finds Its Next Big Business: Showing Ads on Your iPhone

VIDEO: Intro to Apple Search Ads - Setup Your First Campaign (Tutorial)
Sean Allen

Steve Jobs announces the since-discontinued iAd service in 2010.

Photographer: David Paul Morris

Apple is set to expand ads to new areas of your iPhone and iPad in search of its next big revenue driver. Also: The company slows its pace of acquiring startups, and Peloton embarks on a major overhaul.

Last week in Power On: Apple’s delay of iPadOS 16 and Stage Manager keeps the focus on the iPhone 14.

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Apple Finds Its Next Big Business: Showing Ads on Your iPhone

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